Something In My Mind
Client
Simple Pictures is a film making collective established in 2010 by The Halsall Brothers. Based in London and Seoul, they create bold and contemporary visual content; both drama and documentary.
Brief
‘Something In My Mind’ is a short film telling the tale of a disturbed and desperate assassin on a drug fuelled journey of chaos and mental disarray. The story swirls around the central character, showing his fractured mental state and splitting personality.
The project needed a one-sheet design that encapsulated the internal chaos of the film’s protagonist. To form an uncomplicated design that visualised the splits in personality; anger, frustration and despair.
Solution
The solution was to create a ‘monster’ of personalities. To merge the raging sides of the protagonist into a mutant portrait where the boundaries of each emotion fuse and blend together; pulling away from each other, yet knotted tight. The typographic title treatment came from a place of childhood; an adolescent scrawl of frustration developed into something viscerally uncomfortable.
Result
The project delivered a surreal, visually bold one-sheet design as well as an illustration and title treatment that was applied to the film’s online presence.
