The direction taken for Liike was clean, elegant and minimalist; a design approach to reflect the cleansing effect of ethical living and practice within the fashion world. A pure, healthy simplicity flows through the editorial design that allows the white of the paper stock and the emotion of the photography to push through without risk of being overwhelmed by gaudy design.

Keeping the core of the magazine design fresh and clean represented the preservation of the world’s raw environments; glaciers, forests etc. All as they should be, in place, protected and beautiful. The logo identity creation followed an identical approach; clean and simple, yet strong and striking.

The project delivered a defined and clean brand for Liike that reflected its ethical intentions. This was applied throughout every issue and it’s online presence. Over the issues, we have had fun collaborating on something that we hold as high importance.